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2015 Global growth rates

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In a marketplace where packaging itself is undergoing significant changes, AWA reports that the heat-shrink sleeve label continued to grow at the fastest rate of usage last year, 5.3 percent, particularly in South America, China, and India, although growth has stabilized in the developed markets of North America and Europe.     Pressure-sensitive labels also continued to represent a significant growth driver, despite the strong competition from sleeving, and showed a volume increase globally of 4.1 percent, while glue-applied labeling grew at a more modest 2.8 percent, benefiting from beverage labeling applications in the developing economies.  In-mold labeling’s three technologies – IML-EB, IML-IM, and IML-TF – showed a combined growth rate of just over three percent in the global label market.

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